Olfactory branding News

History of perfume: from antiquity to the present day

How Italian artisan fragrances are expertly crafted and used in olfactory branding

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Scenting open-air spaces: diffusers and fragrances

How Italian artisan fragrances are expertly crafted and used in olfactory branding

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Artisanal Perfumery: The Craft of Bespoke Fragrances

How Italian artisan fragrances are expertly crafted and used in olfactory branding

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Experiential marketing: 3 examples from the luxury world

Using experiential marketing to create enduring emotions and strengthen customer bonding

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Scent marketing vs olfactory branding: differences and goals

Scent marketing vs olfactory branding: differences between two powerfully persuasive strategies

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The Communicative and Cultural Power of Scents in Olfactory Branding

From olfactory logo to scented amenities: a journey through luxury hospitality

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Room amenities for hotels: luxury details that make the difference

From olfactory logo to scented amenities: a journey through luxury hospitality

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Crafting bespoke fragrances: our creative process

The most successful scents are inspired by the imagination: discover the Scent Company creative proc

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Emotional marketing: exploring its significance, with real-world examples and case studies

The world’s top brands aim to become an irresistible driver for irrational consumer choices, based

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