Humans have always sought to make the emotions eternal and the creation of artisanal fragrances is an effective strategy for realising this desire. That of perfumery is a fascinating art that has its roots in history and broadens its horizons into myth and has the power to speak to our subconscious, taking us on a captivating journey through feelings, memories and perceptions.
Olfactory branding explores the emotional dimensions of communication and the mission of our fragrance specialists is to combine authentic craftsmanship with the most advanced marketing concepts to scent your spaces and transform your brand identity into an unmistakable experience.
How can you use the Made in Italy savoir-faire to create deep and lasting connections with your audience?
Bespoke fragrances: artisan vocation and the “Made in Italy” experience
Crafting an artisanal ambient fragrance means much more than combining scent notes to create a new scent. The mission requires time, dedication and a deep knowledge of the ingredients, processes and possibilities of the perfumery world.
Each bespoke fragrance we create is the result of the meticulous work of our expert noses who, like true artists, identify and modulate the available essences to achieve results of perfect balance. Master perfumers combine technical expertise with their artistic sensibilities to craft scents that will not only add a touch of sophistication to your spaces, but will transform them into places that inspire wellbeing. It’s a truly creative process which requires sensitivity, intuition and excellent listening skills too as their task is to produce artisanal ambient fragrances that don’t just smell good, but communicate evocative stories.
In this context, Made in Italy represents excellence for the choice of raw materials, the attention to detail and the search for olfactory perfection.
Your unique brand deserves exclusive olfactory branding
There’s a strong connection between your brand identity and the olfactory logo that communicates its story. Just as your brand is a set of distinctive elements that define its personality, a customised craft perfume is a mix of notes that tells a unique identity. Both require a deep understanding of your audience’s desires and expectations to be successfully defined, but also clarity of purpose and a good understanding of the unique proposition you offer the market.
A brand that wants to stand out from the crowd and establish an authentic connection with its customers shouldn’t settle for standard room fragrances. It must seek uniqueness, just as it does with its market positioning, its communication and the creation of its products or services.
A bespoke olfactory logo becomes a natural extension of your brand identity, a connecting element that strengthens the emotional bond with those who interact with your company and its physical spaces.
Producing artisan scents: magic, with advanced techniques
The sense of smell has emerged as a remarkably powerful instrument in the modern marketing sector. Olfactory branding must be supported by scent creation, production processes and professional diffusion technology for it to express its full potential.
The creation of an exclusive fragrance starts with a careful analysis of your brand and the contexts in which the fragrance will actually be diffused. A key step for our fragrance designers to find the perfect olfactory pyramid that will become your most irrational and effective communication channel. Once the boundaries of your customised olfactory combination have been defined, the production process can begin, which takes place in our Grasse lab following the strictest quality and safety protocols.
Identifying the most suitable diffusion system is a fundamental step in creating an olfactory branding strategy. Scent Company can offer you a range of options with differing in designs and diffusion capacities, but all characterised by high tech technology, sophisticated design and high-performance systems with remote control.
To guarantee the continuity and efficacy of your olfactory marketing project we also provide you with constant monitoring, maintenance and refill services available 24/7 through an extensive network of international partners. To expand your communication tactics, you can also count on our services for the creation of bespoke olfactory collections and private-label products.
How Scent Company can support your branding strategy
Scent Company has more than two decades of experience in olfactory marketing, making us a trusted partner for brands willing to increase their customer engagement strategy by transforming it into an immersive and multi-sensory experience
Would you like to start designing your exclusive olfactory logo? Begin your olfactory adventure with Scent Compan! Contact our experts and discover the magic of bespoke ambient scents.
