Les Galeries Lafayette Katara Plaza, Doha have relied, together with Scent Company, on the persuasive power of smells, exploiting scent marketing as a new means of non-verbal communication.
Scent Company as a real “smell (film) director” has set up an olfactory scenography for the luxury department store in Qatar, consisting of a concert of different custom ambient fragrances for each category product area, able to create emotions, unleash memories and to impress clients.
The new frontier of Luxury Retail is “Chasing the sillage of a perfume” inside the shopping space. Sillage is a term used to describe a scented trail left by the fragrance wearer. It comes from the French word for “wake,” as in the trail left in the sky by an airplane or on the water by a boat.
Market experts emphasize the close link between buying behavior, odorous stimuli and the power of smell. The aim of scent marketing is to attract and excite customers, “grabbing them by the nose”, encouraging their purchase by reawakening the imaginary through the sense of smell and linking to emotionally engaging smells a product or an event that is intended to be promoted.
We have five senses but one of them dominates the others: sight. For 80% of information we receive during one day reaches us through vision. Dispite this dominance, there are 75% of the emotions we generate on a daily basis that are affected by smell. Next to sight, it is the most important sense we have.
“ We have five senses but we often do not pay attention to all five. It is important to listen to them all, to better listen to ourselves”.
Are you ready to discover Les Galeries Lafayette Katara Plaza perfume sillage?
As one of the biggest and most recognisable names in the industry, Galeries Lafayette is a popular Parisian department store that is opening for the first time in Qatar and exclusively at Katara Plaza shopping mall.
The venue, which will occupy three levels, is luxuriously and meticulously designed to take customers through an impressive journey through contemporary style and architectural representation of modernity.
THE OLFACTORY JOURNEY
The olfactory journey, designed by Scent Company for the luxury mall, is a composition of different trails that the visitor can follow. Each of them is in tune with the product category of the reference shopping area.
SCENT DIFFUSION
Scent Company is an olfactory branding and fragrance diffusion expert, using its unique technology to revolutionize how fragrances are experienced.
The different ambient fragrances are diffused in strategic areas of ground, first and second floors of the department store, through hidden high-tech scent diffusers, made by Scent Company with an exclusive technology and a remote control system.
About 70 scenting machines are installed inside the mall and controlled remotely from Italy by Scent Company, in order to check and adjust intensity and time-table of fragrance diffusion.
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