A drop of fragrance skilfully nebulized can create an engaging atmosphere and provide unforgettable olfactory emotions. But is it possible to scent outdoor events?
Innovative ideas for outdoor events: why you should include them in your strategy
Organizing an event is one of the most high-impact ways of promoting a product launch, celebrating business milestones, implementing the latest market strategies, or talking face to face with the media and the press. But also to support social value initiatives, build internal team, enhance brand prestige in the eyes of stakeholders or create contact with the territory.
As the weather turns warmer and the days get longer, alfresco events are an enjoyable opportunity to meet your audience and strengthen your brand identity.
Whether they take place at high altitude, in the snow, in squares, in gardens or on the most exclusive terraces, outdoor events represent a unique combination of sounds, tastes, lights and scents.
A dedicated fragrance makes it possible to transform such events into an unforgettable experience.
How to scent outdoor locations?
To successfully scent an outdoor event, it’s crucial to find the right balance between olfactory know-how, branding strategies, and technical skills.
To turn an event into a multi-sensory experience, it’s important to select a bouquet of notes capable of representing the event and inspiring a specific range of emotions.
The incredible emotional power of perfume will make every event unique, giving attendees an olfactory experience they won’t forget.
To make scenting engaging, it’s also essential to understand how to harmoniously diffuse fragrances in spaces.
When an event takes place outdoors, the scent should blend in with the surroundings to create a balanced continuity with the context.
The best technologies for scenting outdoor events
To understand how to enrich outdoor events with unique fragrances, a few key factors should be taken into consideration. For example, it is useful to analyse the size of the location and carefully define the olfactory perception needed. Essential is the role of professional diffusion systems, which are the key to the success of an outdoor event.
Our technical staff uses professional systems that can be diffused throughout the outdoor space in a strategic and functional way. A technique that allows us to diffuse the most exclusive fragrances in the open air too, without ever losing their intensity or effectiveness.
Certified raw materials and quality standards
The scenting of events, outdoors or indoors, should always consider one key element: the success of any event is determined by the well-being of the guests. For a high-quality result it is essential that the raw materials used are therefore certified, harmless to health and well tolerated even by the most sensitive persons.
Every single bespoke fragrance we make is hypo-allergenic, Made in Italy, based on natural ingredients, and comes with a Safety Sheet (MSDS) registered with the Italian Ministry for Health.
Would you like to scent your next outdoor event? Scent Company’s fragrance specialists can work side by side with your event planning team, to design a bespoke fragrance that will make your event unforgettable.
