For centuries, people have been seeking methods to capture fleeting emotions and make them replicable over time. In this respect, perfumery is one of the most successful arts: we can encapsulate feelings in a fragrance, and just inhaling a few droplets is enough to take the mind exactly back to where we first felt that particular emotion.
Olfactory branding works specifically by taking us on these incredible journeys, leveraging the synergy between chemistry, psychology and sensations. Scent Company’s bespoke fragrances are created by blending unique elements: the craftsmanship of expert “Noses”, the responsiveness of our fragrance specialists, and a far-reaching analysis of the brand and its identity.
Our goal is to achieve olfactory perfection in every fragrance, so that it is an exact sensory reproduction of the brand personality and gives its target audience a unique, memorable experience.
So, how do we create our scents? Here are some insights into how Italian artisanal techniques can translate into emotions.
Our perfume laboratory
Our olfactory projects involve two phases, one that’s more creative, and another that’s more practical: we start with a brand identity analysis, which helps us to then pinpoint which scent notes represent it best.
Supporting the entire project, from the choice of raw materials to diffusing the final fragrance, is the expertise of Scent Company’s specialists, who have the skills to create multi-sensory experiences that tap into the emotions.
Imagining your olfactory logo
The first step towards creating your bespoke fragrance is a meeting with our fragrance specialists. They guide our clients as they pinpoint key features that define their brand’s olfactory character.
Once we have conducted an in-depth analysis of the brand, its identity, values and communication strategies, that’s when the refined senses of the Scent Company noses come into play; these are the Master Perfumers who have the skills to translate the brand’s communication goals into emotionally inspiring, engaging and enveloping scent notes.
And it’s during this fascinating stage that creativity and expertise blend into a unique olfactory composition, 100% bespoke, which has the power to truly represent your brand’s identity.
Producing ambient fragrances: from raw materials to magic
Once we’ve identified the olfactory pyramid, it’s time to get started on actually producing the fragrance itself. Our laboratory is based in the city of Grasse, the birthplace of modern perfumery. It produces our ambient fragrances, taking care of every stage, from the meticulous selection of raw materials to chemical analyses, quality control, safety sheets and certifications for export around the world.
Creativity must always work hand in hand with technical expertise, to achieve the standards of excellence we strive to deliver to our clients in the luxury sector.
We offer a number of guarantees as to the high quality of our finished products: we adhere strictly to Good Manufacturing Practices (GMPs); we are ISO 22716-certified for the manufacture of perfume concentrates, and we comply with IFRA and VOC requirements. Each of our fragrances is supplied with a Safety sheet (MSDS) registered with the Italian Ministry for Health, meaning that it is completely safe to breathe in and for the environments in which it is diffused.
Diffusion: your olfactory logo becomes an emotional experience
The next step in the olfactory branding strategy is to diffuse the bespoke fragrance within the brand’s spaces.
Scent Company’s technical team works with a network of partners and hubs worldwide, to support our clients during this delicate phase of the project too.
Our network of technicians and international partners are on hand to install and manage our professional diffusion systems, and they offer an all-inclusive service, 24 hours a day, 7 days a week.
At Scent Company, we take an artisanal approach. And that’s what has made us the olfactory partner of leading luxury brands that understand the power of olfactory branding and want to transform their spaces into truly immersive, multi-sensory experiences. The subtle art of perfumery can help you achieve a range of goals: be remembered; boost customer satisfaction and in-store dwell time; give an identifiable character to the brand’s retail spaces; make an event or trade fair stand more attractive; positively impact perception of quality; increase the average transaction value, and transform your brand into an indelible experience in your audience’s subconscious.
Contact our Fragrance Specialists and get started on your olfactory branding project today!
