One of the most successful recent marketing strategies in the hospitality sector is to give guests complimentary treats for a deep sense of wellbeing. Room amenities for hotels are one of those little details that can turn a simple stay into a fully immersive experience, one that stirs the senses and lingers in the memory.
But have you considered infusing those guest amenities with your brand’s signature scent? It’s a detail that can make all the difference, as it speaks to your guests’ subconscious. For a true all-round olfactory branding strategy, consider creating scented luxury amenities for your clients to enjoy, gift or take home with them as a keepsake of their time with you.
Why do luxury hotels offer amenities? It’s all in the details
In the hospitality industry, the term “amenities” covers all of the services and care that hotels provide to make the guest experience as comfortable as possible. While they often refer to the general category of “courtesy items”, over the years the concept of room amenities has broadened to include new extras and services designed to meet the needs of today’s travellers, whether the purpose of their trip is business or leisure.
Whereas amenities once meant items such as shampoos, shower caps, bathroom slippers or body creams, the term has expanded to include services such as complimentary wi-fi, spa entry, a dedicated personal trainer, co-working spaces, in-room offices and more.
Within this range of tactics that hotels use to create a positive guest experience, branded toiletries are as important as ever. Personal care is particularly important when travelling on a hectic schedule, as it provides some much-needed downtime for mind and body.
Welcome amenities
In hotels, as in other places, first impressions are crucial. That’s why the amenities that welcome guests upon arrival need to be perfect. Along with interior design elements (fabrics, lighting, colour scheme, soundscape and so on), working in synergy with fragrances artfully diffused through the air, these little treats welcome guests, make them feel at home and immediately demonstrate the hotel’s concept of “customer care”.
Beautifully-designed, exclusive branded products represent the hotel’s elegance and sophistication and will improve the guest’s stay by delivering a service that is both refined and useful. Such items can communicate a hotel’s brand values, while providing a boost of positive energy and letting the guest know they’re in for absolutely fantastic stay.
That’s why when working on olfactory branding strategies for luxury hotels aimed at creating an immersive, 360° client experience, our Fragrance Specialists suggest including bespoke scented collections of small, aesthetically-pleasing objects with the power to build emotional connections and spark positive memories.
Private label collections and room amenities
Nowadays, customer experience is paramount, and the world’s most luxurious resorts and boutique hotels understand this better than anyone. Their goal is to take guests on a “journey within the journey” by evoking powerful, subconscious sensations.
As a result, the world of complimentary toiletries has evolved significantly. Gone are the days of generic shower gel sachets and anonymous hand soaps. Today’s approach focuses on creating branded, scented collections that seamlessly extend the hotel’s scent marketing strategy.
The first step to building lasting connections with your guests is to design a fragrance that resonates with your brand mission and values. Step two is to diffuse it according to a clearly defined “scentscape”, through the shared spaces, guest rooms, spa, reception area and anywhere else in your hotel.
Then, as an additional complementary step, you can invest in hotel amenities: we’ll help you create scented collections that encapsulate the emotions you want to elicit in small, beautiful objects produced under private label manufacturing.
Room Amenities by Scent Company: welcome, persuade, be remembered
Once we’ve created your scent logo, we can incorporate it into a collection of amenities that reflect your brand identity and echo your style, in terms of packaging too. As always, the skills and expertise of the world’s top Master Perfumers and our scent marketing team will combine to work their magic.
Choose this service and select from a whole array of custom products. These include cosmetics ranges (eaux de toilette, body cream, scented water, etc), rattan diffusers, scented candles and guest cards; fabric sprays, and many more items that your guests are sure to find irresistible – the choice is yours.
You want to make your services as unique and distinctive as possible: with room amenities, the only limit is your imagination, to give visitors a truly one-of-a-kind welcome as they step into your spaces. Every subtle detail is a chance to make an unforgettable impression.
Regardless of the reason for their stay, today’s luxury hotel guests expect an intense, immersive, and personalized brand experience. Sensory marketing, especially olfactory branding, is one of the most effective ways to add that elusive extra layer of positive ambiance.
Are you ready to begin your olfactory branding journey and enhance it with unique, scented amenities? Get in touch with our consultants and take your hospitality concept to the next level.
