Olfactory branding makes your identity incredibly authentic, walking the still little-travelled paths of multi-sensory marketing. Indeed, the inviting elegance of perfumery overcomes the innate barriers that separate you from your customers and paints your brand with brushstrokes of astonishing prestige. An irresistible synergy that encourages the consumer to remember you, to talk about you and to seek out the same enjoyable experience again. Turning your brand fragrance into your customers’ favourite scent opens the floodgates to new communication strategies with surprising power.