The store still has a crucial role. More than before, the store is the reference “touch-point” o
Scent is a branding and communication tool with the power to reach the hearts of your clients. Imagi
Like an old photo or an image, also a perfume has the power to bring to mind a memory or an emotion
Scenting is the new essential element of event branding. With the design of a Signature Scent dedica
A PERFUME AS A SOURCE OF JOY Smell is one of the first senses that awakens in a baby and guides its
Scent Company has partnered with Mulberry, to develop an olfactory logo that will upscale the brandâ
When we give perfume to someone, we give liquid memory. Studies have shown that our liking or dislik
This is what emerges from a research conducted by Rockefeller University in New York and published i
Is there something about your brand that leaves a sensory impression in people’s minds? Do people
