Scent Marketing and Olfactive Branding: If you wanted to express your brand through a fragrance, what would it be?
Sense of smell is the fastest way to the heart
You may think you understand the world primarily through sight or sound, but your sense of smell is the most sensitive of all human senses and the one that is already fully developed at birth. People can remember smells with 65% accuracy after one year, while visual recall loses 50% of its accuracy after only three months.
Scent memories are persistent and deep-rooted
Sense of smell is the only sense directly connected to some areas of the brain that process emotions and memory. It instantly involves our emotions without our even being aware of it. Studies show that 75% of emotions are triggered by smells which are linked to pleasure, well-being, emotion and memory.
Scent memories and childhood
The largest, and strongest scent memories are formed in childhood. One of the most evocative smells from childhood is that of crayons. A survey found that 85% of all people remembered their childhood when they caught the smell of Crayola crayons and the newer crayon-scented coloured pens. Re-experiencing smells is a deeply emotional moment and tends to evoke emotional well-being.
Emotional memories and Olfactory Branding
Prestigious Brands create custom fragrances because they provide a powerful tool to build emotional loyalty with their customers. For example, in the hotel field the Hotel’s customized scent can evoke strong emotional memories related to the experience. And if the customized scent matches perfectly with the design and style of the environment, thus becoming a true and recognizable olfactory logo, guests will tend to fall in love ever more deeply with the totality of the experience.
Scent Company designs personalized unique olfactory logos and projects scent marketing services for luxury hotels, Spas, high-end retailers, corporate clients, and even private villas.
To learn more about our services and creations worldwide please contact Scent Company.
Information source: Article feauturing on Mirror.co.uk - 20 fascinating facts about our sense of smell - Link http://bit.ly/1gNQVQP
